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Brand summary
Great Universal
GUS is aimed at those looking for value for money, Great Universal offers a great deal more at affordable prices.
www.choice.co.uk
Featuring young fashion, contemporary brands and modern items for the home, Choice is designed for those who love to shop, keep up to date with all the latest fashions and know their labels.
www.abound.co.uk
Abound offers great ideas, the latest fashions, complete outfits and room sets together with online and offline shopping and flexible payment options. With the latest looks and famous brands, abound offers inspiring ideas and simple solutions to help you create the style you want for your home and family.
Marshall Ward
Marshall Ward offers a wide range of products for you and your home, all at keen prices, making your life more affordable.
www.innovations.co.uk
Innovations appeals to people who like interesting and unusual products that are not commonly available. It is a 'gadget guide' with mass market appeal, that offers solutions to serious and not-so-serious problems.
Company overview
Shop DirectGroup Limited is a leading UK multi-channel retailer, marketing
a variety of home shopping brands
ShopDirect is the UK's leading home shopping business
ShopDirect is responsible for brands such as Kays, Great Universal,
abound, Choice, Innovations, Marshall Ward, Home Free and McCord
The latest directory - abound, launched in August 2001 - became
the UK's fastest growing home shopping brand ever
Shop Direct is the UK's largest online fashion retailer with
online sales in excess of £100m per annum
Annual turnover is £1.5billion
Distribution of goods is handled by Reality Group Limited
There are approximately 19,000 employees in the Shop Direct
Group of companies, based in locations across the UK and Ireland.
Head office is located at Arndale House in Manchester city centre
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