www.kays.com With a distinct emphasis on childrenswear, toys and everything the busy mother may need, Kays is the brand aimed at the heart of families. It understands the needs of the busy family and makes life easier by providing a convenient and hassle-free way to shop and pay for goods.

www.greatuniversal.com GUS is aimed at those looking for value for money, Great Universal offers a great deal more at affordable prices.

www.choice.co.uk Featuring young fashion, contemporary brands and modern items for the home, Choice is designed for those who love to shop, keep up to date with all the latest fashions and know their labels.

www.additionsdirect.co.uk Additions Direct provides up-to-the-minute fashion and home furnishings at unbelievable value, giving you 24hour retail therapy. The Additions Direct Plus Account allows account holders to try before they buy and provides a wider choice of payment options.

www.abound.co.uk abound offers great ideas, the latest fashions, complete outfits and room sets together with online and offline shopping and flexible payment options. With the latest looks and famous brands, abound offers inspiring ideas and simple solutions to help you create the style you want for your home and family.

www.marshallward.co.uk Marshall Ward offers a wide range of products for you and your home, all at keen prices, making your life more affordable.

www.innovations.co.uk Innovations appeals to people who like interesting and unusual products that are not commonly available. It is a 'gadget guide' with mass market appeal, that offers solutions to serious and not-so-serious problems.